CSC: Connected World: Liquid Time and Place

CSC: Connected World: Liquid Time and Place: "New technology also tracks the physical location of people. A radio-frequency ID badge used by CSC client BP helps it track employees in case of an emergency. It can also warn them when they enter a dangerous area where protective equipment is required. Location-based tracking, frequently using global positioning systems, helps other companies track their fleets and field service personnel.

For consumers, location-based systems can deliver advertising tailored to them when they enter an area. Less obtrusively, GPS systems in a car can feed them information about what they’re looking at, when they’re looking at it.

Better presence and location technology will help us remain available to others even as we become more mobile. 'Virtual presence may not be as good as physical presence,' the report says, 'but it is the next best thing.'


Note: The term “liquid time and place” is adapted from Stancombe Research and Planning, a marketing and social research firm based in Paddington, Australia."